For awhile, the property on 7929 Santa Monica Blvd. has been in identity crisis mode, with some frisky sexual experimentation too -- at various times in the past few years, it's been a pretty explicit gay bar (iCandy, with very NC-17 flicks projected onto the walls) a decidedly straight nightclub (Seven, no affiliation to kickass whisky bar Seven Grand in downtown) and a glitzy, flamboyant bi-curious ultralounge (24K, with gold-themed decor up the wazoo and boasting a $100 martini with real gold in it!)
One decorative feature definitely checking worth out is all the beer-and-goat posters Ryan has collected and adorned the walls with. When asking about them (and the bar's name) he retold an old German fable where a noble was drinking a bockbier and wound up unconscious, with some confusion on whether it was the beer or a billy goat (also named bock in German) that knocked him out -- and thus, then have been numerous goat-beer advertising posters highlighting the brew's tastiness (it's goat approved!) and, of course, its "knock-you-out-fast" alcoholic strength.
Of course, the main star of the bar -- its awesome blossom beer list (but like Verdugo, they have spirits and wine too, for any weird beer-loathing plus-ones you may bring along...) The unique tastings I had that night included the New Belgium Brewing's Tart Lychee (a bright and tangy wild ale with a lovely fruit fragrance) and a half-pint of EagleGoat Bock (a nutty-caramelly, dark but easy-to-drink bockbier made by Eagle Rock Brewery especially for this bar's opening!)
The only downside, their tasty-sounding cask ale (rum-barrel-aged Victory at Sea, a coffee-vanilla porter from Ballast Point) is not ready yet, but I guess that only means I need to return again soon!
And lastly, The Surly Goat is still in soft opening stage right now so have a little patience while the staff get their bearings straight, but in the meantime, enjoy the brews, check out the artwork, feel free to bring your own food in, and keep your eyes peeled for the grand opening event in the coming weeks (I was a told a live goat will be involved.)
The Surly Goat
7929 Santa Monica Blvd.
West Hollywood, CA 90046
Partial-Freebie Disclosure: Ryan, the ever generous beer-sharing soul who recognized me from Verdugo and beer events past, comp'd me half-pint "tastings" of the EagleGoat Bock and the Victory Kolsch Ale after I bought the Tart Lychee and Ommegang's Three Philosophers.