Launched in late 2004, Violet's exec. chef & owner Jared Simons (who you'll find often as host, showing off his well-toned, intricately tattooed biceps from his punky T-shirts,) aims to make dishes approachable for everyone and does it in an affordable manner and small plate fashion, definitely unusual for an industry that's been dishing out larger dish, bigger portions and more calories over the last half a century.
Dining on an early Wednesday evening (and still adjusting to the fact that sunlight goes *poof* by 6pm), my dining companion and I went to Violet to enjoy their 7. before 7 menu - where from Tuesdays to Thursdays they offer 7 dishes (and 2 wines) for $7 each, a discount from their normal prices of about $8-$14. Of course, true to theme & title, this offer only lasts until 7pm. So my DC and I splitted 2 of their discounted dishes, and two courses from their regular menu.